Welcome to Scottish Marketing Community, Scottish Marketing Community

Quick Login (email address and password)

Welcome to the Scottish Marketing Community

Play The Game

The Get Marketing! game has been designed to raise awareness of the importance of marketing activities for Scottish SMEs. The aim of the challenge is to

Play The Game »

Marketing

Marketing and sales are key ingredients for success in a growing business in these initial years of the 21st century. Essentially the topic is about

Marketing »

Business Support

Business support services and schemes are there to help you whether you are planning to start a new business or want your existing business to grow.

Business Support »

Welcome to the Scottish Marketing Community Website

The Scottish Marketing Community has been created to help Scottish business tap into leading marketing advice covering a range of sectors, products and services.

We shall be publishing regular news and views on marketing, and providing expert advice via live discussion and expert Q&A to help YOU improve your marketing knowledge and skills.

Registration is FREE so don't hesitate to sign up and try our INTERACTIVE GAME - an entertaining way to test your knowledge and learn new ways to market your products and services.

News / Events

RSS

News : Cheap meals innovate for market lead with new business model News Feed

Fri, 25 Apr 2008 00:00:00 GMT

The founder of PriceYourMeal.com, the food auction website, wants to replace the market leader in online services to the restaurant sector with a superior next generation website.

News : Marketing students boost RSNO sales by 70% News Feed

Fri, 18 Apr 2008 00:00:00 GMT

Marketing students at the University of Glasgow increased the average attendance at a recent Royal Scottish National Orchestra (RSNO) concert by over 70%.

News : Marketing legalities - your questions answered News Feed

Thu, 27 Mar 2008 00:00:00 GMT

To address concerns about the legalities of protecting brands and contractual implications of marketing contracts, one of Scotland's leading law firms is hosting a seminar to answer your questions.

News : Jolomo business initiative News Feed

Mon, 17 Mar 2008 00:00:00 GMT

A new awards scheme aimed at encouraging more young people in the Highlands and Islands to set up businesses in the arts, craft and creative industries sector was launched last week.

News : Web writing, PR and voice workshops News Feed

Fri, 07 Mar 2008 00:00:00 GMT

For busy bosses, the Scottish Marketing Community has identified three workshops this Spring that could boost your marketing effort.

News : Moray's businesses reach out News Feed

Wed, 20 Feb 2008 00:00:00 GMT

The Moray Chamber of Commerce has appointed a new marketing and events manager to boost membership and co-ordinate the activities of local businesses.

News : Business dragon to advise at NewstartScotland event News Feed

Fri, 15 Feb 2008 00:00:00 GMT

BBC business dragon Rachel Elnaugh will be onhand to advise budding entrepreneurs at NewstartScotland's exhibition at the SECC in Glasgow on 14th and 15th March 2008.

News : Small businesses think finance News Feed

Fri, 08 Feb 2008 00:00:00 GMT

Over 150,000 small businesses in Scotland, who are to have their business rates slashed, are to benefit from a dedicated finance event.

News : Scottish Marketing to lobby MSPs News Feed

Fri, 01 Feb 2008 00:00:00 GMT

The Scottish Marketing Communications Action Group will present to MSPs and senior civil servants at Holyrood on Monday 19th February.

News : Scottish Marketing awards - deadline 31 Jan News Feed

Fri, 25 Jan 2008 00:00:00 GMT

The Marketing Society have launched their Scottish awards for excellence with 23 categories for awards.

News : Top award for Highland newspaper News Feed

Fri, 18 Jan 2008 00:00:00 GMT

The West Highland Free Press has been chosen as the Newspaper of the Year by the Highland and Islands Media Awards' judging panel.

News : Podcasting workshop for creative business News Feed

Fri, 04 Jan 2008 00:00:00 GMT

New media production company Inner Ear will lead an interactive workshop on how podcasting can be used to enhance your business at The Lighthouse, Glagsow on 28 January.

News : Free online tourism workshops News Feed

Wed, 19 Dec 2007 00:00:00 GMT

Businesses across the Highlands and Islands are full of praise for a series of e-tourism workshops that reveal how to run a successful online marketing campaign.

News : Scottish Design Awards deadline News Feed

Mon, 17 Dec 2007 00:00:00 GMT

Entries for the Scottish Design Awards will close on 4th February 2008.

News : New floating office in Edinburgh News Feed

Fri, 14 Dec 2007 00:00:00 GMT

A new remarkable development in Edinburgh's architectural history opened this week - Barge 1502 - a floating office in the Water of Leith.

News : Orkney foods take their wares to London News Feed

Fri, 07 Dec 2007 00:00:00 GMT

Christmas sales for Orkney food companies have received a boost from a clever marketing invasion of London.

News : Scottish business should consider ethical products News Feed

Fri, 30 Nov 2007 00:00:00 GMT

News out today reports that ethical spend has broken 5% market share sending a message to business that there are growing opportunities in the market.

News : Beanscene Launches The Scene Magazine News Feed

Fri, 16 Nov 2007 00:00:00 GMT

Coffeehouse Beanscene launched a new lifestyle magazine this week, marking the latest stage in the evolution of the enterprise from its origins as a coffee and music house into a broader-based lifestyle ...

News : Congratulations on Games Glasgow News Feed

Fri, 09 Nov 2007 00:00:00 GMT

The Scottish Marketing Community offers its congratulations to the City of Glasgow on today's announcement of the Commonwealth Games.

News : Free workshop on brand development News Feed

Fri, 02 Nov 2007 00:00:00 GMT

The Intellectual Assets Centre in Glasgow is running a free half-day workshop on developing your brand on Tuesday 13 November.

News : Navyblue design team strikes out on own News Feed

Fri, 19 Oct 2007 00:00:00 GMT

An exhibitions and interior design company is striking out on its own, after three years of operating as a joint venture with one of Scotland's leading brand communications consultancies, Navyblue Design ...

News : Free marketing advice podcast - download now News Feed

Mon, 15 Oct 2007 00:00:00 GMT

One of Scotland's top marketing experts Russell Ferguson has given the Scottish Marketing Community top class comprehensive marketing advice in response to your Ask an Expert questions this month.

News : Good market research can save £1m says Russell Ferguson News Feed

Fri, 12 Oct 2007 00:00:00 GMT

In the latest Ask an Expert answers, Russell Ferguson gives top quality and comprehensive advice to Scottish businesses.

News : Scotland could be home of "next big thing" says entrepreneur News Feed

Fri, 05 Oct 2007 00:00:00 GMT

John Giannandrea, Scot, and Chief Technology Officer of Metaweb Technologies in the US said yesterday that Scotland could develop the next big thing for the internet.

News : Funding Scotland's infrastructure - seminar News Feed

Fri, 05 Oct 2007 00:00:00 GMT

Glasgow Business School will host a free seminar next week on the cost of Scotland's infrastructure.

News : How to be the "Best Company" News Feed

Fri, 28 Sep 2007 00:00:00 GMT

The Drum's forthcoming "Best Companies" seminar is all about making your company or department better to work at or more profitable.

News : New free business paper to launch News Feed

Fri, 21 Sep 2007 00:00:00 GMT

Friday 5 October sees the Business 7, a new, free, weekly business newspaper hit the streets of Scotland.

News : Google taking privacy seriously News Feed

Wed, 19 Sep 2007 00:00:00 GMT

All Scottish businesses operting online business should note that Google this week have called for stricter privacy rules to govern the world wide web.

News : Major internet marketing conference in Edinburgh News Feed

Fri, 07 Sep 2007 00:00:00 GMT

A major conference exploring how you should use the internet to market your business is coming to Edinburgh this month.

News : Apple launch TV downloads News Feed

Thu, 30 Aug 2007 00:00:00 GMT

Desperate Housewives on the plane, and perhaps soon, Still Game on the plane as Apple launched their TV download service in the UK yesterday.

News : Ask an Expert News Feed

Wed, 22 Aug 2007 00:00:00 GMT

Now is your chance to pick the brains of one of Scotland's best known marketing experts. In our latest Ask an Expert session, Russell Ferguson, Managing Director of RFM, has agreed to answer your questions ...

News : Russell Ferguson Podcast August 2007 News Feed

Mon, 20 Aug 2007 00:00:00 GMT

Designer of the Get Marketing! game Russell Ferguson explains how to get the most out of the game for your business and how marketing is the key to successful enterprise.

News : Study to assess green issues News Feed

Mon, 23 Jul 2007 00:00:00 GMT

The Institute of Practitioners in Advertising (IPA) is conducting a survey on environmental issues to assess the levels of interest across agencies.

News : Internet boosts UK marketing spend News Feed

Fri, 20 Jul 2007 00:00:00 GMT

UK companies increased their marketing budgets slightly in the third quarter of 2006, thanks to the continued growth of online advertising.

News : The best of 21 years News Feed

Thu, 19 Jul 2007 00:00:00 GMT

The 21st Scottish Advertising Awards ceremony takes place at the Hilton Hotel, Glasgow on October 26.

News : Edinburgh TV Festival News Feed

Wed, 11 Jul 2007 00:00:00 GMT

The father of missing four year old Madeleine McCann is one of the keynote speakers at this year's Edinburgh International Television Festival.

News : MySpace goes from strength to strength News Feed

Tue, 10 Jul 2007 00:00:00 GMT

Online giant, MySpace now has 10.2 million users who log on monthly - more than double its UK audience from last year.

News : The Doctor catches the bus News Feed

Mon, 09 Jul 2007 00:00:00 GMT

The world's most famous time traveller, Dr Who, has ditched his Tardis for a bus, in what is thought to be the first UK-wide advertising campaign for coach travel.

News : Smeatonmania sweeps the web News Feed

Mon, 09 Jul 2007 00:00:00 GMT

John Smeaton, the have-a-go hero at Glasgow airport earlier this month, has found himself the subject of an online global frenzy.

News : Scotland's digital winners News Feed

Fri, 06 Jul 2007 00:00:00 GMT

Edinburgh agency, Line, was the major prizewinner at the inaugural Drum Awards for Digital Industries.

News : Entrepreneurs become mainstream News Feed

Fri, 29 Jun 2007 00:00:00 GMT

As the new government department of business and enterprise takes shape, the London School of Economics has found entrepreneurs to be more respected now than at any time during the past 25 years.

News : Podcast of Ask an Expert Answers! - download now News Feed

Fri, 22 Jun 2007 00:00:00 GMT

Answers to your questions on small advertising budgets, protecting ideas during pitches...

News : TV phone-ins under scrutiny News Feed

Tue, 19 Jun 2007 00:00:00 GMT

Changes in the way broadcasters operate phone-ins and interactive competition look increasingly likely as the BBC's admitted more breaches in its operations.

News : 2nd Ask an Expert answers now live! News Feed

Mon, 18 Jun 2007 00:00:00 GMT

New Institute of Practitioners in Advertising Chairman Guy Robertson and Louise Fraser, Director of new company Four Peas Marketing have answered your questions in the second Ask an Expert session.

News : Barr's fuse old and new branding News Feed

Fri, 08 Jun 2007 00:00:00 GMT

Barr's soft drinks company have just launched new branding based on consumer loyalty and recognition of their red logo.

News : New Scottish brewer wins top entrepreneur award News Feed

Fri, 01 Jun 2007 00:00:00 GMT

James Watt, 25, from Fraserburgh was this week named Scotland's Shell Livewire Young Entrepreneur of the Year 2007.

News : Scottish buyers and sellers click together in new marketplace News Feed

Tue, 22 May 2007 00:00:00 GMT

A brand new marketplace aims to help busy Scottish SMEs find new customers and the best suppliers for their needs.

News : Ethical marketing: 'Why a green wash just isn't enough' News Feed

Thu, 17 May 2007 00:00:00 GMT

Ethics is now big business - environmental, fair trade, organics, health, carbon footprints - the world of ethical marketing is full of phrases and trends.

News : Gain 'hands on' experience of mobile marketing News Feed

Sat, 12 May 2007 00:00:00 GMT

Mobile Marketing is becoming an increasingly important part of the marketing mix.

News : Expert Guy Robertson answers your questions News Feed

Fri, 04 May 2007 00:00:00 GMT

Advertising guru Guy Robertson is our second resident expert available to answer your advertising questions during May. Just appointed chair of the Scottish Institute for Advertising, the Guy Robertson ...

News : Direct marketing fair News Feed

Fri, 27 Apr 2007 00:00:00 GMT

The direct marketing assocation is hosting a fair in London in May as a one-stop shop for all your direct marketing needs.

News : Co-op targets marketing on local 10k event News Feed

Wed, 25 Apr 2007 00:00:00 GMT

The Co-operative, which operates hundreds of neighbourhood community stores across the UK, is taking a community based approach to its marketing in Balfron, by sponsoring a 10k charity run.

News : Reduced roaming charges good news for marketing News Feed

Fri, 13 Apr 2007 00:00:00 GMT

More moves by the European Union this week to cut roaming charges on mobile phones will be good news for Scottish business.

News : Expert answers are now live! News Feed

Fri, 30 Mar 2007 00:00:00 GMT

Iain Graham and Paul White from Graham Technology put their heads together and answered the probing questions that you posed. If you're not already signed in please sign in and go to the Expert Knowledge ...

News : Market research - new tips published today News Feed

Fri, 23 Mar 2007 00:00:00 GMT

The Marketing Research society have today published a quick resource guide to market research on the Scottish Marketing Community.

News : Ask an expert answers soon News Feed

Fri, 16 Mar 2007 00:00:00 GMT

Answers to the probing questions posted to our first Scottish Marketing Community experts from Graham Technology will be posted on Friday 30th March.

News : "Ask an Expert" opens today News Feed

Mon, 05 Mar 2007 00:00:00 GMT

The Scottish Marketing Community's first "Ask an Expert" session opens today with Iain Graham and Paul White from Graham Technology.

News : MySpace drives business to websites News Feed

Fri, 02 Mar 2007 00:00:00 GMT

Social networking site MySpace accounted for 5% of visits to retailer Topshop's website over the last year - indicating the marketing potential of social websites.

News : Scots companies fly the flag at major global conference 3GSM News Feed

Fri, 16 Feb 2007 00:00:00 GMT

Forty Scottish developers head for Barcelona alongside Wireless Innovation...

News : New projects encourage business innovation News Feed

Fri, 09 Feb 2007 00:00:00 GMT

Scottish businesses have been urged to "think differently" in their approach to innovation and creative thinking.

News : New workshops for market research News Feed

Thu, 01 Feb 2007 00:00:00 GMT

Clare Wade Research has developed a workshop package designed to help build people's confidence around planning and commissioning research...

News : Easy business advice - read in 5 mins News Feed

Fri, 26 Jan 2007 00:00:00 GMT

Business advisors around Britain have come up with a number of "watch-out" guides for start up businesses including marketing tips, business planning and sales strategies.

News : Call for entries - Marketing Society Awards News Feed

Thu, 18 Jan 2007 00:00:00 GMT

Nominations are now open for The Marketing Society's Excellence Awards Scotland 2007 to be presented in Glasgow on 27 April.

News : Dolly is a calling card for Scottish firms News Feed

Fri, 05 Jan 2007 00:00:00 GMT

A BBC business report has said that Scottish firms use Dolly the sheep as a recognisable example of Scottish scientific excellence when doing business. A US banker at a conference in Edinburgh said ...

News : New Price comparison website News Feed

Tue, 19 Dec 2006 00:00:00 GMT

UK Online Price Comparison web site, Eighteen72 opened it doors for the first time today. The site compares over a million prices from high street names, smaller specialist shops and 100% 'pure play' online ...

News : House of Fraser drops deer News Feed

Wed, 15 Nov 2006 00:00:00 GMT

A suggestion from a major retailer that tradition isn't everything came this weekend when business pages reported that House of Fraser was to "drop the stag" to reinvent its image and marketing strategy.

News : Further food advertising restrictions at New Year News Feed

Thu, 09 Nov 2006 00:00:00 GMT

Scottish food producers will be subject to new restrictions published by Ofcom last week limiting television advertising of food and drink aimed at children.

News : Marketing diary date. News Feed

Wed, 08 Nov 2006 00:00:00 GMT

The Marketing Society's Excellence Awards Scotland will be presented on 27th April 2007 at the Radisson SAS in Glasgow.

“The aim of good marketing is not to shift more stock or sell more products than your competitors, it is to make more profit - and this applies to all businesses whatever their size”

Chartered Institute of Marketing