The principal benefit of marketing is that it enables companies to maximise their potential and reach the right customers at the right time.

A proper approach to marketing involves understanding the customer and his or her needs: identifing the real needs of the market. 

It is always important to understand market needs, rather than to attempt to "force" people to buy your products and services because you think they are better than anything else available.

If the customer doesn't believe you, you will not sell to them. It is as simple as that.

A proper marketing strategy is based on the right level of research into a market's direction and its key players. You have to identify exactly where your business might fit into its market, and how it will succeed within it.