Marketing is one of the cornerstones of a successful business. Businesses of any size need to develop a marketing plan: outlining how they will attract and keep customers.
This section lets you tap into up-to-date marketing advice supplied by the main marketing organisations in the UK that will help improve your skills, and provide access to the best current marketing practice.
These organisations include:
· Chartered Institute of Marketing
· Marketing Society
· Direct Marketing Association
· Marketing Society
· Scottish Institute of Practitioners in Advertising
· Market Research Society
You can link below to a bank of information that will enable you to make better decisions on key issues such as “Which markets should I target”.
The issues include: the Marketing Mix; Writing a Marketing Plan; Targeting Customers; Direct Marketing; Advertising, and On-line Marketing.
We hope that the information will help you improve your marketing knowledge and ultimately your profits.
THE CHARTERED INSTITUTE OF MARKETING SMALL BUSINESS SOLUTIONS
In the CIM's Small Business Solutions centre you will find a wealth of information about marketing for small to medium sized enterprises (SME's).
This is a key part of the Institute’s site, with advice and information on marketing methods.
Within the centre you will find:
10 Minute Checklists: Short, sharp 'how to' guides containing practical advice and checklists.
Growth Strategies: Approaches to growth papers containing deeper analysis into growing your business.
Further Resources: Free Marketing Planning Tool, further guides and links to other useful resources.
The 10-minute check-lists show you how to quickly achieve growth through practical techniques.
Checklists are available – as pdfs- on the following subjects:
- Competitors
- Customer Service
- Marketing Communications
- Marketing Mix
- Mission Statements
- Promotional Mix
- Targeting Customers
- The 80/20 Technique
- Unique Selling Proposition
Click on the link below to be connected.
The Chartered Institute of Marketing Small Business Solutions