Ethics is now big business - environmental, fair trade, organics, health, carbon footprints - the world of ethical marketing is full of phrases and trends.
And as many brands are discovering, a green wash just isn’t enough. Consumers have become aware of ethical issues and research shows that it is now one of the top purchasing decision makers, so we can no longer afford to ignore it.
Find out how you navigate around this new world of ethics and corporate responsibility at
The Direct Marketing Association (DMA) Ethical Marketing Conference on Wednesday 30 May at The Merchant’s Hall, Hanover Street, Edinburgh
9.30am-4.00pm (Registration from 1.30pm)
The conference will include session on:
- What the latest research shows about consumers’ buying habits and changing trends and how they are affected by ethical marketing around a product.
- How to be more ethically sound in communications in order to appeal to more environmentally friendly consumers.
Hear from a wide range of speakers including:
David Metcalfe, Vice Chair DMA (UK) Board & Head of Wholesale Banking Development, Lloyds TSB Scotland,
Melanie Howard, Director, The Future Foundation,
Diana Verde Nieto, CEO, Clownfish and
Adam Hainsorth, Managing Director, Noughtilus
Learn from the latest case studies on brands built on strong ethical and environmental principles from
Vicky Mason, Customer Dialogue Manager, Honda and
Kelvin Collins, Head of Brand Management, Co-operative Financial Services
Event Cost: DMA Members -
£150.00+VAT (£176.25) Non-Members -
£195.00+VAT (£229.13)
For further information call
Jo Scobie on 0131 315 4422