The Internet Advertising Bureau will instruct conference participants on how to implement a successful online campaign from start to finish.
Speakers will also provide an overview of the internet advertising landscape and explain how you can identify the best role for online within your communications strategies.
The event will take place on Wednesday 19 September at Dynamic Earth in Edinburgh.
Grant Whiteside, technical director and co-founder of successful Scottish internet marketing company Ambergreen will explain how to use search intelligently to get noticed. The M&S E-Commerce Marketing team will give a case study on how M&S put online at the heart of their retail business. Other company case studies will include Johnson's Clean and Clear and Night Drive Volkswagen Golf.
The one day conference starts at 10am. Contact
chloe@iabuk.net 0207 886 8282 for details and bookings.