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Good market research can save £1m says Russell Ferguson
From detailed advice on the pros and cons of market research, to a step by step guide to working marketing into your daily schedule, Russell Ferguson brings 20 years' experience to issues such as getting recruitment right, developing brands for the food market, and advising on useful marketing books.
Russell's answers are available to all visitors to this website by clicking on the link below. They will be available soon via a podcast downloadable from this site. Watch this space...
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