As part of their course, the students had been set the task of increasing the number of people attending a RSNO concert held in Royal Concert Hall in Glasgow. They succeeded in increasing the average attendance from 750 to an impressive 1200.
Graham Ball, the student who carried out the campaign explained: “The music played at the concert was from famous movies such as Star Wars and The Lord of the Rings. To increase attendance we leafleted extensively in the city centre with some students wearing RSNO t-shirts while others wore fancy dress costumes of characters from the films.This had a significant response from young families, traditionally an under-represented group at classical music concerts."
Head of Marketing for the RSNO, David Stark, read the best of the students’ projects and incorporated some of their suggestions into the rest of his marketing campaign.
The Strategic Marketing Honours class from Glasgow University's Business School undertook this project for the RSNO’s ‘Classic Bites’ series.