Get MarketingThe
Get Marketing! interactive game has been designed to raise awareness of the importance of marketing activities for Scottish SMEs. The aim of the game is to illustrate - using the engaging quality of computer games - the full range of elements of the marketing mix to allow SME owners and managers to make informed decisions that lead to bottom line business improvements.
Your ‘Mission’ (should you choose to accept it)
- As a user of Get Marketing! you get to play the role of the Marketing Director of a small product company. Your objective is to set up a well thought out marketing strategy and to then maximise sales demand over a simulated three year period.
- You start off with a £1million investment in the company, but beware, a badly implemented marketing plan can lead to disastrous outcomes and the cash can quickly run out.
- You get to choose what products to manufacture and sell, and you are free to select, amongst other things, price, product ‘quality’ (e.g. define the features), place and promotions.
- Throughout the game you will get help from the helpful mentor Jenny, and you will find useful information popping up from time to time to help you make key decisions.
- You will also find that you have five competitors who will respond to your market entry and will fight you tooth and nail for market share.
- At the end of the game you can post your score to the public high score chart to see how well you really understand marketing concepts and how to apply them.
So are you ready for the challenge? If you have not yet registered please click on the 'Sign in / Register' button below and then once registered return to this page. You can then click on the 'Launch Game' button below to
Get Marketing!
